Evaluate an area of business by using Porter's Five Forces Model Essay

Evaluate an area of business by using Porters Five Forces Model. Select an intentness from the list below and describe the relative attractiveness of entering that industry - Essay Exampleuniversity text books, religious literature, fictitious novels on all subjects, readiness stuff, books on international relations and current affairs etc. However, the industry has observed a sharp decline in growth after approaching of electronic commerce coupled with recent economic turmoil that further hampered its growth. This will be discussed in detail in the following section when informant will present real world scenario. (Foner Books Report, 2010)The author would now provide an analysis on Book Selling Industry across USA by using Porters Five Forces model. Each force will be discussed in detail so that a reader could have a clear insight about the scope and business potential in this industry.It should be pointed out that book buyers in USA could be divided into deuce major groups suc h as core students (the educational text books market) and book lovers (that tend to buy books on various subjects). The bargaining power of core students has increase considerably in last 2 years because of decline in necessity of school, college and university education. Indeed, the reasons behind that include lack of short - term un oeuvre opportunities followed by surge in inflation, which compelled the students to take semester or yearly breaks. In this way, decline in demand of students sharply reduced the demand of course or text books, thereby leading to decline in book selling activities. As far as demand from book lovers are concerned, it should be emphasized that bleak employment prospects and decrease in consumer purchasing power also forced potential buyers to tighten their belts and reduce spending on books. For instance, today book lovers also demand higher value for the money they spend in the market. Hence, it is worthwhile to point out the fact that increase in b argaining power of consumers has resulted in down pressure in pricing. Leading book retailers such as Amazon, Barnes & Noble, BN.com and Borders were forced to reduce their prices by announcing